10 years ago, I started as a freelancer in the digital marketing space, which eventually turned into a digital marketing agency that did really well until the pandemic struck the world. We went from 22 retainer clients to 6 clients in a span of 2 months during the lockdown. I understood that I needed a lead generation method and so I started building my online personal brand, intentionally.

Very soon, my lead generation problem got solved. That is when I understood that I was not supposed to solve the digital marketing problem, I was supposed to solve the personal branding problem.

We rebranded our agency, The Social Company, into a personal branding agency. Since then my team and I have worked closely with over 200 founders and CEOs on building their online personal brand and have helped them establish their authority in their niche.

With my newsletter, I intend to help people build an impactful personal brand and grow their business through it.